Most of the free viewers and PPV buyers are casual fans. Casual fans will not know who they are on this side of the pond. They know the big names and that is what attracts them. Add to the fact that it is a historically weak division and that most of their opponents were also European or unknown Americans(Yes even Lacy was an unknown here to casuals) and you got a recipe for a ratings disaster.Originally Posted by boozeboxer
This goes back to both of them never fighting in North America. They remain localized to Europe and because of that they got no exposure here. Sure they got some now due to being televised, but they still have a long way to go


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