He was probably pressured by his parters at Golden Boy to make a statement. I doubt he really said it as a strategy to sell tickets. It was said in the heat of moment and it was dumb but it is what it is, unfortunately there is a double standard in this country. A white guy like Don Imus lost everything because of saying a stupid thing and Bernard will lose nothing. Personally, I think these things are blown out of perportion and it doesnt really hurt anyones feelings, people need to focus on the more important things.