Quote Originally Posted by SweetPea View Post
This is just Cotto playing the game. Cotto's no dummy. He knows that he and Floyd both have a role to play over the next year or so.

Cotto's going to call Floyd out now for ducking him... and Floyd's going to blow him off... and more and more people will feel like the fight needs to happen.

Then Cotto will beat Gomez... and after the fight he'll call out FLoyd... and the HBO commentators will call out Floyd... and more and more people will want to see the fight happen.

Then Cotto will beat Margarito... and after the fight he'll call out Floyd... and the HBO guys will call out Floyd... and more and more people will want to see the fight.

And then Floyd will beat Oscar.... and the HBO guys will say over and over that he needs to fight Cotto... and more and more people will be itching to see the fight.

And then, Floyd and Cotto will sign on the dotted line, and people will have been waiting so long to see it and be so anxious, that they'll jump at the chance to pay $54.95 to watch it on PPV, and Floyd and Cotto will both make themselves a big pile of money.

That's how it's done.
It can't be said any better than this. This is exactly what will happen if Cotto stays focused and beats the guys he should beat. Even though it's not really in his natural Cotto will need to run his mouth a little to help build pressure and hype. That's the business end of the sport.