If you factor EVERYTHING in, I don't think there was ever a boxer who had a career as good as De La Hoya's. Guys like Muhammad Ali, Sugar Ray Robinson, Tommy Hearns, ect achieved a higher level of greatness in history, but look at the toll it took on them. Look how long it took them to become stars. Oscar was a star before he fought his first pro fight. Look at the level of popularity he achieved. Look at the championships he won. Look at the MONEY he made per fight. Look at how he still has his health despite boxing for 16 years professionally. Look at how he parlayed his success in boxing into other areas, particularily promoting. Oscar is one of the few guys that BEAT boxing IMO. Lots of guys have success and make a ton of money in boxing, but boxing catches up with them and takes its toll.

That being said, Tito has had an awesome career as well. Not living in Peurto Rico, its hard for me to determine the actual level of popularity he's reached over there, but I dont think he has reached the level of DLH.