Quote Originally Posted by amat View Post
It's simple, there is an audience for these fights. Chavez sr. fans who don't follow boxing at all but will buy the Chavez name.
Amongst all the post you guys COMPLETELY missed amats post.
Which gives you the answer.

Sr. created a fan base and that fan base longs to get to see him in the ring they never will again but they will pay anything to get the closest thing to him. What better way then to see his son who happens to be named Julio Cesar Chavez. They are milking the cash cow for all it's worth and they will continue to do so. Arum said in an interview that the revenue hes making with Jr. is great busines and he's getting back about 3 times what he's investing per bout. If you notice some of these fights are taking place at little bull ring venues and small citys in Mexico where it doesn't cost much to put a card together.

This is the business side of the sport that a lot of people dislike inlcuding myself...