Tonbhoy - Sounds like your day to day job is very physcial so dont deprive yourself of the food you want cuz it increases the danger of you wanting to binge occasionally.

I used to be the same, exercise and wonder why I wasnt looking like Evander Holyfield. My personal experience is that its not 50-50 excercise and eating healthily. Its more 70-30 in favour of getting your diet under control cuz ultimatley that feeds your body . As soon as I got into the routine of eating good food you wont miss the fatty stuff. At teh stage you are at now avoiding your favourite foods are gonna be tough so do it gradually and dont punish yourself by depriving yourself of foods . Just dont over do it and you know what over doing it is .

You'll see teh difference in your abs when youve stuck to it for two weeks and that will give you the motivation to keep going.. Get as much wholegrain down you as possible, smoothies, skinless chicken, turkey breast, spinach , watercress, rocket salad , nothing fried and try to incorporate green tea into your day as often as possible. It will purify your body and help with weight loss. Hope it all goes well and as someone else said , depends how bad you want it !