This is Arum trying to make Pavlik a cash cow, nothing more.

He knows he will make good money from HBO on this fight. He sees it as if he can get Pavlik to ride BHop's and Calzaghe's financial coattails, Pavlik is then suddenly a Marquee name if he beats them or loses a close fight. He thinks Bernard is shot enough to not beat Pavlik, and I think he is right.

Arum is not stupid. He has been playing the game for a long time