It always struck me that it really couldn't work against you if you have that mentality in the first place. As if Vitali is actually going to train harder or fight differently because Haye irritated him by holding up some magazine cover? He knew that Haye is a loudmouth, he's probably laughing about it as soon as the cameras are gone. Besides both Klitschko's have a very methodical approach, Vitali will punish a guy if the oppourtunity is there he isn't about to take risks he wouldn't otherwise. Neither guy is going to want this to be a shootout either way really, I doubt very much the fight would go differently regardless of almost any hype beforehand. It's a big fight, both will have to take it very seriously. I think Haye is in to deep but it can't hurt him to be confident.
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