Look it's obvious that boxing and UFC are MUCH different. Who's perceived as a star, how to become a star, etc...Boxing is much different from the UFC and I don't like how Dana is always trying to compare the two.
The UFC is great at marketing guys with a 20-9 or 2-1 record as champions and legitimate opponents. In boxing a 20-9 fighter is considered a journeyman or tomato can and a guy with a 2-1 record is considered garbage pretty much. In boxing, if you match a 20-9 guy against a 13-3 guy, that fight won't even make it on Friday Night Fights. It takes a lot longer to build people up in boxing and I think that this is something Dana White doesn't understand.
UFC doesn't have that much history so they can market guys like Lesnar, A.Silva, Rampage, and some of these other dudes because they are the best fighters in a business with basically no history. Boxing has a 100+ years of history so the fans aren't gonna buy into the fact that a 13-3 welterweight is the next big thing in boxing when history has shown that recent stars and P4Pers like SRL, Hearns, ODLH, Trinidad, Mayweather, Cotto, and whoever else, were all pretty much undefeated for their first 20-25 fights and that all these guys end up with only like 4-5 losses on their records when they retire. So if a guy starts off with 3 losses in his first 16 fights, boxing history has shown that the guy pretty much will be a journeyman and in boxing, there's really no way to market that. The public won't buy into that fighter when there's so many undefeated or better fighters out there.
But what Dana White is correct about is that NOBODY in boxing is investing in the future. Yeah sure, Dana White doesn't pay his guys all that much, but he pays them a good amount and he's always investing back into the business. Nobody in boxing does this. The so-called saviors of the sport, Golden Boy Promotions, are also probably one of the biggest rapists of the sport too. Nobody is trying to develop a new business model on how to market fighters, they are just using the same greedy methods that have plagued the sport forever especially in the last 20 years.
Two things can be done to really help boxing out, promoters must get more exposure and publicity for their younger guys. I really like what the networks were doing with guys like Angulo, Gamboa, and Kirkland. Having them together on a single televised card to keep the cost down while still profiling them during the development of their careers. More cards need to be done like this. That would require more money from HBO and Showtime but it can be viewed as an investment in the hopes that at least one, if not all, of these guys will be a PPV star and cash cow in the future. HBO especially has been really bad about focusing their money and time on old stars like ODLH, B-Hop, JoeCal, RJJ, to squeeze out every last profit from these guys before they retire. But nobody is investing in the future stars. Promoters and networks should be focused on exposure for people that are still gonna be around in at least 3-4 years.
Also, Dana was completely correct about PPV undercards. That point has been beat to death. Seriously, are you fucking telling me that ODLH can't take 2-3 Million from the entire promotion which means him taking a small pay cut to pay for better fighters and fights on the undercard? I really find that hard to believe. It's the greediest shit I've ever seen. ODLH is still thinking like a fighter and not a smart promoter.
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