In this economic climate, could he really have filled a 10000 person arena fighting an irrelevant boxer? If Froch wins this fight, he gains a ton of notoriety, increased leverage in negotiations, and a broader fanbase. It was smart in either way really because if he loses to a former undisputed middleweight champion with a recognizable name, he still will gain notoriety and a fan base. If Taylor waxes him, well then, that's a different story.
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