Boxing, AND MMA, wish they could create the kind of atmosphere for some of their fights like WWE builds(with storylines and etc)

Thats why Dana white does what he does and etc, he wants a wwe like storyline going into a real fight, thats why he has the ultimate fighter shows with the wacky and crazy destroy the house guy that somehow makes it to the finals.

Because drama = ratings and if he can give the fans a wwe type show with actual fighting then he would bring in much more money.

Its all about money and entertainment. Boxing even made up a story between verno phillips and jc candelo last year for friday night fights trying to bring in the extra ratings.

As much as people bash the sports entertainment that is the wwe, there are a lot of combat sports that wish they could create that kind of atmosphere behind a fight.