Well as a one time bartender and liquor snob, I can safely say Crown Royal has pulled the greatest PR ploy in the history of booze. Canadian Whiskey is usually blended and to me lesser quality than single batch. Crown puts it's bottle in a purple velvet bag and has convinced a lot of people it is a top shelf whiskey. It has a very smooth and to ME a rather watered down flavor so it appeals to a lot of drinkers. I do like a rye whiskey from time to time but much prefer a single batch bourbon to a blended whiskey.