Sad. With so many guys actually qualifying to the olympics last year they missed a hell of an opportunity for exposure by fighting on terrestrial. Khan got a lot of viewers early on, and if you had four or five fighting regurarly (and on seperate cards) you'd have an ITV1 show every fortnight and get the sport back in the mainstream, but all strategies nowadays are severely short sighted, a little less money early on could give them exposure to be more lucrative when actually challenging for the titles.