All sports are suppose to be entertaining and boxing have always been about entertaining. The boxing ring is a modern day Colliseum where people pay to see a blood bath. Whether it was Sugar Ray Robinson beating the crap out of people or Antonio Margarito inflicting a massive beat down with blood all over Cotto's face. That's what people come to see, 2 gladiators beating the crap out of each other.

And I wouldn't say the 80s and 90s guys always fought each other. Take Chavez and Whittaker, that fight should never have happened at Welterweight but at lightweight, where imo both were at their best, but disputes over purses and the promoters got into the way until the superfight finally got made in the early 90s. Or how about Roy Jones Junior not fighting Benn, Michalczewski, Eubank? This all happened imo when PPV came into the picture in the early 1980s.