My guess is JMM / PBF will not sell out at the gate 3/4 to 4/5, unless devoted fans of Chris John and Rocky Juarez take up the space. I wouldn't recommend scalping any tickets. But it should do well in PPV's breaking 300K mark. If it breaks 400K, it's a very successful fight.

Unfortunately as great a boxer as Marquez is, I don't think he has the nationalistic fan base enjoyed buy other Mexican greats like Chavez, Barrera and a few others.

If there are many boxing fans not going to buy this fight, why would the casual fan buy it?

Conservatively Pacquiao / Cotto should easily break 700K PPV's and most likely sell out at the gate very quickly. Speculator's can scoop up tickets without hesitation. If there is more publicity outside of boxing's realm, it could even pass the 1 million mark. Come the eve of the fight people might even think of selling their spot and watching it on CCTV.

Cotto is bigger than Pacquiao physically and I think every time Pacquiao beats a bigger and bigger opponent, intrigue outside the sport grows. This fight has that intrigue inside the sport. Now that Pacquiao's next opponent is set, we will have to see how much publicity momentum the fight get's as we move closer to November.