Quote Originally Posted by The Rela View Post
I spoke to Sky about this PPV and they told me that it was NOT them who chose to put it on PPV but the promoters.

So for the Amir Khan fights - Frank Warren and Amir Khan have decided that they will be PPV.

Same as Mayweather and Haye.

Not sure I believe them and obviously something is in it for Sky, but it sucks anyway.
How the hell is it upto the promoter??

The network negotiates a price with the promoter for the fight/fighter and then its upto the network how they make a profit on the fight they have purchased from the promoter whether it is through advertisment or ppv or more subscribtions.

Warren and co basically sell there fights to the highest bidder.