The guys like Rogan, White, and Lesnar perpetuate an attitude that is associated with MMA...the boxing guys you mentioned aren't living the "boxing culture" because there isn't one, whereas UFC has been marketed and packaged by Dana White et al to create a MMA/UFC CULTURE, Affliction t-shirts, energy drinks, bad tattoos, GNC products, etc.....but I guess that is what being popular within the mainstream gets you.

That's just my view, but I think Floyd and Zab are more influenced by Hip Hop, Floyd's family has issues obviously, Don King is just an evil person, and Larry Merchant is a guy who is yearning for the golden years of boxing, he's not a bad person, in fact he's got more balls than Rogan who is shit scared of asking tough questions of fighters.

I do appreciate that UFC/MMA is trying to steer away from being an ATTITUDE and respect skill a bit more....that attitude will always be a part of the sport, but it doesn't need to be the first thing you see