Not surprising. Golf overall is big money to play, and people that play it often have big money. It is why you see him endorsing products like cars and more expensive stuff, and why those endorsements are so lofty.

Plus his crossover appeal is huge. He still can sell stuff for Nike, and has an urban appeal. Young poor kids want to be like tiger. But as well, so does the 5th avenue stock broker who swings a club every other week. The dude is money in marketing, pure and simple.