I'm late to the party on this one, but it seems to go ahead in Herning, so I might as well chip in still.

I don't really get why they put it there either, and no, Herning is not a particularly interesting city to visit (to put it mildly). To be honest, I've used pretty much the same condescending language to describe the place on a number of occasions (often related to their football team which I really don't like).

Still, for a Dane it does seem a bit strange to read all the stuff about Herning being such a remote place that is almost impossible to reach for Brits. That is simply not true - or at least it is not more remote in the sense of difficult to reach than Cardiff or indeed Nottingham would be for Danes. In both of those instances I (to use myself as an example) would have to shell out for public transportation after landing in a British airport, and if I were to lower the budget for the flights, I'd probably be landing in airports 70km or more away from those places too.

Anyway, there is fours airports in Jutland that flies to England. All of these are within 100km of Herning, and all of them have bus- or train connections to there. I have no clue whether it is correct that there are only two straight buses from Billund to Herning every day (I assume so, as this is what is reported), but a quick look-up in 'Travel Planner' suggest that more options are available.

Anyway, I would be glad to help if anyone has questions about how to get to Herning easy and cheap. Just let me know, and I will try to look up options (I am not known in the area, so pubs, hotels etc - I have no clue there. I do know my way around Copenhagen and Århus though, and those places are well worth visits too).