That wouldnt be the case.

The bloke is exciting to watch but he has a few losses, although disputed, he just needs to go through as many fighters as he can as quick as he can and force his way up the rankings, like Witter had to, the more exposure he gets, the more crowd he will draw and the more of an attraction he will become.

He just needs to fight to get seen then as an attraction it becomes more financially viable for him to become an opponent to a defending champion.