Thing is Sky know Haye and even Khan are far more well known than Froch and will both sell more than Froch. I think Froch should have his fights shown on Sky Sports 1 and as was earlier mentioned build his popularity in the UK and then try for the PPV slot.

To be honest though, Primetime is the shittest setup ever and I'm not one bit surprised he wants to go on Sky Box Office. If he did let it go on Sky Sports 1 he has a fan friendly style that would sell, but I see him getting beaten quite badly by Kessler and that would lose him any future PPV appeal!!