the "trendy" brand invasion in boxing; A threat to the classics?

[killersheep]

I'd see it as a good thing. Not necessarily for Nike. Buying Grant won't raise Nike's profile, but it will raise Grant's and boxing's profile. People buy stuff because the Swoosh is on it. You throw it on a boxing glove and someone's going to buy it just because.

No but it was just an example, I could imagine most high profile boxers become sponsored by big companies which would require them to wear their clothes just like in Basketball or Hockey and I was wondering, if it happens, if it would darken the sky of companies like Cleto Reyes, Grant or Rival boxing for example.

It's certainly possible. Reyes, Grant, Rival and Everlast need to step up their own marketing games.