The best book I have read on such things is "Guerrilla Marketing" by Jay Conrad Levinson..
Amazon.com: Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (9780618785919): Jay Conrad Levinson: Books
It's mainly written for people starting small business or getting started with marketing and advertising... It's not the most in depth marketing book and would probably be useless to a big corporation, but for someone starting out such as yourself (and me when I read it) it is really the best book to start with...
Can pick it up real cheap there from Amazon.... I noticed they have a new one out which is listed there under "frequently bought together" which may be even more suited to you although I havn't looked at it at all..
It's just a great interesting book anyway even if you didn't go ahead with your project..


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