I believe for a guy to become a big PPV star he really needs to beat a well known older established fighter to get him in the limelight....

With DLH, other than the gold medal win his name was really mad beating Chavez and Whitaker.
Mosely really became known when he beat ODLH
Floyd became known when he beat Oscar and Gatti.
Cotto's name got more recognition when he beat Mosely.
Who knew Hopkins before he beat Tito and Oscar?

The trouble is the real big names dont fight to many up and comers these days.

Dawson would be a big name now if he could have fought and beat Hopkins, Jones and Calzaghe. But those guys werent gonna fight him when they would have a big chance at losing for little money.

Another example is the winner of the super 6. That guy will get heaps of credit from the hardcore boxing fans but not much from your casual fan. Put him in with Calzaghe or Hopkins tho and if he wins he is a much bigger star overnight.