At least now that the hype is over for the promotion, the numbers are coming out of the clouds and into the mountain tops. It's a number that is through the roof as Schaefer would say. Oops! he did pull a Bob Arum and used something cosmic like 3 to 4 Million.
Typically anything over 300k is a success for a big fight, but the hype spent on this fight was way over the top. So I would expect the budget to be close to 750k PPV buys. At 1.2 Million PPV buys I would think GBP/HBO are still making a nice profit. I wonder if there will be some spats over who gets the tax deductions.
If the numbers do come in at 1.1-1.2 Mr. Mayweather would be a wise man to reconsider using Cowboy Stadium as the marketing.


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