The point of the ad is true. It's simplistic but straightforward in nature with its message. Parents, guardians, the people that are directly involved in the young person's life are role models, not some athlete or public figure.
Only an idiot would allow their child to look at a Wayne Rooney, Tiger Woods, Paris Hilton, Angelina Jolie as role models. It's the parents or guardians of that child that is a role model.
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