Everyone has there preferences........Boxing has always been my first favorite because of the strategy that is often (not always) involved. However, I find MMA in second and I really can't discount the skills and training that those people bring to the table.
MMA has gotten me through many a dull weekend whist waiting for an upcoming boxing match. In my mind one really can't substitute one for the other but I'm afraid that a lot of other people won't feel that way.
Coming from a Marketing background, I have to say that it would be absolutely idiotic if the governing bodies of boxing did not look at MMA as competition.
So what does this mean?

Here's what I'm getting at:

1.) Boxing needs to be more accessible to the public to increase viewership.

2.) Some of these crooked a** promoters need to retire or get the boot or be FORCED TO UNIFY SOME TITLES and give us the fights that we deserve as fans rather than setting up un-interesting "gimme" fights to protect their market share!

3.) Fights and fighters need to be marketed properly as well. If I wasn't on this forum or if I didn't visit fight news then I would never know when half of the fights are taking place.

4.) The cost of some of these PPV fights needs to come down so that the non-die hard public who have a borderline interest in boxing can actually watch a fight without having to fork over $50.00 a pop.

There is absolutely NO GENIUS in charging a target market $50.00 to watch a fight. It's simply robbery.

If you want to impress people as a promoter...then increase the market share.....increase viewership..draw up a business plan.....but don't just take a fight to another country or charge $5.00 more dollars this year for a fight........that mickey mouse S*** doesn't make you a smart business man. No innovation there.

Now with all of that said.....if you don't think that MMA is a threat to boxing’s market share then I don't know what to tell you.