If Sky had picked up Froch he'd be a household name now IMO. Haye wasn't know too recognizable to the general public when he was on Setanta, and when he signed to fight Wlad first time there wasn't a great deal of coverage in the media leading up to the fight (not that I can remember anyway). But when Setanta collapsed and Sky picked up the Valuev fight, they hyped it up beyond belief so almost everybody knew that he was fighting this Goliath. Sky do a great job selling a fight, and since Froch has never been on the network he's never enjoyed the exposure and the massive hype that the fights would generate.

Its absurd that someone with such a fan friendly style who'll fight the best has never had more exposure. It also doesn't help that Hennessey can't sell a fighter for shit, and Primetime don't seem to be doing anything to try and draw in the general public. Hopefully now Adam Smith's been promoted to Head of Boxing on Sky he'll get Froch on after the Abraham fight. He said he'd love to get him on, though maybe I'm just naively hoping he'll get the long overdue exposure he deserves.