He didn't have to. Dana offered him $5m per fight just to fight in the UFC and an immediate crack at the then Champion, Brock Lesnar. He turned it down because he didn't want to hand over the rights to his name, or leave M1-Global, or be shackled to 1 organisation. To turn down that kind of bank, he's either stupid, or comfortable he can make better money elsewhere with endorsements and other extras.


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