Good points from Iron Mike . UFC has marketed itself far cooler than boxing these days, which with it's bow ties and black suits looks makes the presenters look more like they are about to host a ballroom dancing show than a brutal, pugilistic tear up.
Boxing has somehow managed to make violence look stuffy and conservative. MMA and UFC in particular have targeted their demographic far more effectively imo.
When you think of boxing and MMA these days, boxing has the reputation of being what your dad likes, whereas UFC is for the younger generations who want more excitement, danger and rawness.
Boxing needs to adapt imo because being seen as traditional and respectable isn't necessarilly good in a combat action sport.
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