I just want to point out that Pacquiao v. Mosley, while being aired on Showtime PPV, is getting press on CBS.
I agree completely with the thread, but mainstream tv requires viewers. Does boxing have enough viewers to be on mainstream tv?
Boxing as a sport needs to rebrand itself if it wants to become more mainstream. Europeans are doing a good job with it in a way by having superstar introductions and the video footage of the matches being high quality. For example, watch the Vitali Klitschko's Ali coming out video. Something like revamping the look of the ring so that it is more appealing to tv audiences including making it more high tech. Figuring a way to make the ring walks more electrifying. Having big musical acts at the beginning of the main attraction. Things like that. Boxing needs to somehow gain the hype back.


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