Well he does the sales so he obviously is. If you don't want to watch him, an easy solution is not to buy his PPVs, I presume no one is forcing you.

It's not like he's earning money for regular HBO appearances, he's generating them through his own PPVs at a 1m+ sales a time.

He has probably the best resume of any active fighter aside from possibly Manny Pacquiao, and he gets in the ring and has to fight (which is what it is). Just like Pacquiao, he can't be held responsible for being so dominant, he's there to win.