I've often said Ortiz is argueably the greatest PR fighter of all time...

My lists change from time to time as I learn more on boxing but since you asked today.
Here's what my list would look like.

Ortiz
Radar
Bazooka
Tito
Vita
Chegui
Sugar De Leon
El Gallito
El Torbellion
El Chapo
El Cholo
El Salsero


(Something like that)
At this time I can't rank Cotto because he still active...