I don't really think Joe is scared of Kessler, I just think that Joe is a little misguided in what he thinks will get him popularity in the US. He wants to be seen on big US TV broadcasts but beating Manfredo wouldn't get him any respect and people over here in the US that have never seen JoeCal won't say "Man, that JoeCal is something else, who is this guy?" they're gonna say "well, at least, Manfredo tried." JoeCal beating Kessler and coming over here as the undisputed champ would be a better option.
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