Because boxing relies on individual fighters to draw fans and sell tickets. Other sports are the same way in a lot of cases, some franchises can stink for the better part of a decade and still draw much higher profits and sell more tickets than much better teams. And really, as if a fighter will agree to a 70/30 split in the event of a knockout. It's fun to talk about, but really imagine accepting a clause in which should you suffer a major concussion and suffer irreperable brain damage, you also lose out on a few million dollars you would've otherwise gone home with regardless.
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