What crisps are the best in the world?

This might seem like a daft thread, but I am quite serious. I have experienced the great crisps such as Hula hoops barbecued flavour, McCoy's Steak or Salt and vinegar. English crisps are the best as far as I am concerned. But recently I have been forced to try these horrible American crisps. Kettle is the maker and the crisps are horrid. These things are like solid steel. You can try and nibble on one and they are just awful. The ready salted are way too hard and the barbecue flavour is equally hard but with a poor so called barcecue flavour. Rubbish really.

Crisps represent the advancement of a civilisation, obviously America is a bit behind in this regard.