Re: OK England....that's enough!

Originally Posted by
Lyle
A) Why would you need an English accent to sell things IN AMERICA....it doesn't make sense
Because adverts don't sell a product generally, they sell aspirations ..... so the use of a foreign accent reinforces national stereotypes (whether or not they are true or not) .... thus a perfume sold in a French accent is supposed to imply sophistication and sex etc.
Cleraly, you would not want to use and English accent to sell dentistry, or indeed an American one to sell anti-obesity or intelligence pills. These things are not true, but adverts are not about the truth.
If God wanted us to be vegetarians, why are animals made of meat ?
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