Premier League in record £5.14bn TV rights deal
The Premier League has sold television rights to its games for a record £5.136bn, 71% above last time.
Sky paid £4.2bn for five of the seven TV packages while rival BT paid £960m for the other two in the record TV rights auction. The deal will run for three years from 2016.
Sky paid 83% more than it did in the last round three years ago.
BT paid 18% more and has increased the number of live matches it will show from 38 to 42 a year.
How obscene is it that ?
They should reduce ticket prices and they should invest in grass roots and women’s football which will increase interest back into the sport. Not throw it all away on transfers, players, agents and corporate hospitality.
It is estimated that Sky would try to claw back about £200m a year through cost-cutting and £100m through incremental price rises. Sky Sports has about five million subscribers, out of a total TV subscriber base of between 10.5 and 11 million people.
Sports and entertainment programming will not be affected, but areas such as customer services will find efficiencies by moving more online rather than being focused on call centres, for example. Sky will also try to reduce the need for service visits by increasing the reliability of its set-top boxes, which are currently around 85% reliable.
BT has ended up with a good hand - Premiership, Champions League, FA Cup and European leagues, all for a fraction of the annual cost that Sky is paying for its Premiership position.
Although only about 5% of Premier League funds eventually filter down to grass-roots level, Mr Scudamore said he was not in a position to guarantee that the 70% rise in the price of TV rights would be reflected in funding for grass-roots football.He said it did not make him uncomfortable that Premier League footballers earn up to £500,000 per week, or that clubs employed some staff on the minimum wage.
Fans, who already pay the most to see the least amount of football in Europe, facing yet another big rise in the cost of watching live football on TV.
Do not let success go to your head and do not let failure get to your heart.
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