(UPI) - Handkerchief Dress a Must-Have for Any Discerning Female
Lord & Taylor noticed women's needs for a handkerchief dress, and hand-picked (and paid) style influencers to take selfies in their new handkerchief Dress, then share images of themselves all in the same handkerchief paisley patterned dress from the newly debuted Design Lab collection. “The program was designed to introduce the Handkerchief Dress as an absolute Must-Have to the important, upwardly-mobile customer where she is engaging and consuming content every day,” said Lord & Taylor CMO Michael Crotty. “The goal was to make her stop and ask why all her favorite bloggers are wearing this dress? Using Instagram as that vehicle is a logical choice, especially when it comes to fashion. Fashion is fast replacing basic necessities and rightly so: image is often more essential than common sense."
................ meanwhile, people are being butchered around the world..........
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