That's the problem with Hollywood these days. Everything is jam packed with nonsense! Directors who are good get the most out of a little. And again, the more the monster is seen the less afraid of it the audience becomes.
Less is more. Build your characters. Don't show the monster too much. Know how the monster can build heat (get the audience to hate it). And for the love of God, just because you CAN cgi something it doesn't mean you SHOULD.
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