He gets paid to compete in a sporting event, to generate interest, to put asses in seats and to make people buy the PPV. He does all those things better than any boxer who has ever lived, which is why he gets paid more than any boxer who ever lived.
Luck has nothing to do with it. He is an undeniably amazing talent, he was ruled by Bob Arum who never though he had any real earning power in the sport, he believed in himself and bought himself out of his contract for large amount of money, started handling his own affairs and became the richest athlete in the world.
You can say he's an asshole or that he's not exciting, but he's got a great story. Worked his ass off, paid his dues, took chances, played his cards right and became the biggest thing in the history of the sport.
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