Pacquiao brought fortunes to the table against Floyd, hence Floyd made even more than normal, he didn't take a paycut or give Pacquiao a chunk of his own money. Pacquiao brought HBO PPV to join Floyd's Showtime, brought fans from all over the world hence inflated, extortionate ticket prices, not just for the fight but all manner of events surrounding the event.
A fighters value is based purely on what he sells, not whether or not the fans think he "deserves" more/the same as his opponent.
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primo has asked a better question than me - where is Wilder's offer to AJ? Why haven't they offered AJ $30 million to fight in Alabama? How about $50 million for Las Vegas? I'm sure AJ will gladly let Wilder have American TV whilst he keeps UK PPV, he can guarantee thousands of Brits flying to anywhere in the States, will thousands of Americans travel to London in support of Wilder?
All Wilder has done is demand, demand, demand what Joshua must GIVE, offered nothing. He's not even Joshua's biggest monetary option (or arguably toughest competition) that is Tyson Fury by a long stretch. Should David Haye impress against Bellew he would become Joshua's most lucrative option. Povetkin has the backing of Russian oligarchs who have stumped up fortunes in the past to fund "world" championship events.
How can you people seriously not understand the difference between a fighter making $2 million and $22 million (a conservative figure in AJ's case)?
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