Re: Eddie hearn set to announce major u.s. Streaming partnership with dazn
In just one year, DAZN has grown into a must-have for boxing fans
Joe Markowski said DAZN’s budget for fighters isn’t going to be as large as it was in the beginning when it was trying to establish itself in the marketplace.
It paid overwhelming amounts of money to fighters, in some cases 10 and 20 times what they were offered elsewhere. Alvarez signed a 10-fight, $365 million contract that has largely been a blessing for the network, though it needs to figure out how to make him take the fights which make sense, like the one against Golovkin. DAZN also gave Golovkin a deal that exceeds $100 million, and that contract is something of an anchor if Alvarez won’t fight him. Golovkin has fought Steve Rolls on the DAZN banner so far, and is scheduled to meet Sergiy Derevyanchenko next month. Neither are going to be the kind of subscription driver DAZN imagined.
If Golovkin doesn’t fight Alvarez again down the road, they may regret talking him out of a deal that Golovkin had reached with ESPN. Golovkin shook hands with ESPN executives on a contract, only to change his mind and go to DAZN.
But the misses have been far less than the hits for DAZN, and it’s positioned well for the future.
Few had ever heard of it at this time last year. The fact that it’s a must-have for the boxing fan speaks to the job that was done in 12 short months.
It needs to do better going forward, and land even more of the compelling fights like Alvarez-Kovalev than it did in its first year.
But DAZN gets no worse than an A- for Year 1 and it’s positioned itself well to be the biggest player in the sport for years.
Looked at from that perspective, it’s been an incredible 12 months.
3-Time SADDO PREDICTION COMP CHAMPION.