The World Cup has historically been a boon for Twitter, bringing in record traffic and an influx of advertising dollars.But this time, when the global soccer tournament started on Nov. 20, Twitter’s U.S. ad revenue was running at 80 percent below internal expectations for that week, three people with knowledge of the figures said.


https://www.nytimes.com/2022/12/02/t...e=articleShare





Ninety percent of their revenue comes from advertising and they're eighty percent down.





Elon is committed to free speech so so they've got that going for them:



I asked Elon if his commitment to free speech, which he says is crucial to the future of humanity, extends to Chinese & Iranian protestors (earlier he ducked a question about Twitter supporting them). Elon scolded me & the right-wing hosts jumped in & kicked me out. Free speech!

https://twitter.com/TVietor08/status...92095293845504