http://www.telegraph.co.uk/sport/mai.../soboxi120.xml
Previous record was Lewis-Tyson with 750.000 buys, Bruno-Tyson had 660.000 according to the numbers in the article.
For all the talk of Money Mayweather, Hatton certainly brought a lot of cash in as well. After all the UK numbers is about 1.5 times higher than the US numbers... It gets even more impressing, when you consider the time difference.
Also, the article states that Hatton gained the greatest amount of money ever earned by a British sportsman for a single sporting event - not bad for a guy competing in a 'dead' sport...
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