There's a tight rope that has to be walked with horror and Jaws is a great example, the dumb animatronic shark didn't work well so we didn't see a lot of it and when you become desensitized to it and once that happens the magic/thrill/fright of the monster is gone.
The Conjuring I do not believe I've seen, Blair Witch is super annoying but I get the charm of it. The Legend of Hell House, The Haunting, Paranormal Activity....movies which use the human brain as their means to scare movie goers hold a dear place to me.
However, sometimes things go awry in doing that....The Babadook....holy fuck what a horrible movie. The use of angles to make people feel uneasy is just painful....STRAIGHTEN A FUCKING PICTURE WHY DON'T YOU?!?!?!
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