Boxing tops comeback year with strong PPV
By Kevin Iole
Floyd Mayweather Jr. just missed out on becoming the first non-heavyweight to sell more than 1 million pay-per-view units in consecutive fights in the same calendar year.
Mayweather's Dec. 8 bout with Ricky Hatton at the MGM Grand in Las Vegas sold 850,000 and generated $47 million in pay-per-view revenue, said Mark Taffet, HBO's Senior Vice President of Sports Operations and PPV.
Mayweather's May 5 fight with Oscar De La Hoya did a record 2.4 million pay-per-view sales and generated a record $134 million in pay-per-view revenue.
Fueled by Mayweather's two fights, HBO Pay-Per-View had a record year in which it sold 4.8 million PPV units.
"Mayweather-Hatton was one of boxing's most memorable nights of the past decade and was the perfect ending to a resurgent year for the sport," Taffet said. "Also, in becoming the highest-grossing PPV fight ever in which neither a heavyweight nor a Latino superstar was featured, Mayweather-Hatton blazed a new trail which opens new doors and bodes very well for the future."
Boxing rebounded in a major way in 2007 after it was beaten in pay-per-view sales for the first time by the UFC in 2006. Though the UFC has one more pay-per-view remaining, on Dec. 29, it is not expected to be able to surpass the boxing sales in 2007.
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