Sadly yes. Guarantee wise it has grown astronomically that's just fact. But beyond fact to speculation I think the fight was huge for fans in 2009/10 and became an event for all when it appeared it wouldn't happen. People always want what they can't have.
I think it peaked and fell off a bit but it's still bigger than it would have been March 13th of 2010. Not better, not more important. But more money
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