Actually, no. From a business standpoint Mayweather is bigger than Pacquiao. In terms of popularity in the US Mayweather is bigger than Pacquiao. I will agree that Pacquiao is more entertaining to most/me (but this is all opinion as some appreciate the science more).
Unless Pacquiao does huge numbers in his fight with Cotto (sans Cotto's share of viewership), I can't see how Arum can even think about 50%.
In business, the topic i'm discussing, the only thing that matters is the bottom line. Who puts on the best show is irrelevant because that doesn't always equal viewership. I love Michael Katsidis's style, but there's a reason he was on the undercard of the Mayweather fight.
Simply put, Mayweather's numbers are, at this point, better than Pacquiao's numbers and unless Pacquiao (along with Cotto) does something to reverse that, 50% is simply foolish.
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