Of course he's going to get hyped and especially by HBO and as Max said last night on Hbo's The Fight Game, its getting to the point where an actual boxing contest is considered boring and almost taboo. That is not verbatim but its the jist of it. Instant gratification runs this planet and why should boxing be any different? They better be careful though because the middleweight division is not all that deep. They might hype themselves right out of the contest.